Free Recurring Revenue Calculator

See how much your directory or membership website could earn — and why recurring revenue beats every other model.

Start Calculating Your Revenue

Always free • No signup • Use forever

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How it works

Three steps. Real numbers in seconds.

Enter your numbers

Plug in your current paid members, average price, and expected growth rate. Defaults work for typical niche directories.

Hit calculate

Click the big blue button and we crunch your numbers. Tweak anything and recalculate as many times as you want.

See the outcome

Members, total revenue, and a rough exit valuation — all updated in seconds.

Plug In Your Numbers

Edit the fields below, then hit calculate.

Current paid members

Members paying you today.

Monthly growth rate

Year 1: 5-15%. Mature: 2-5%.

Avg monthly price

$ /mo

Typical range: under 100 standard, 100-300 premium.

One-time signup fee

Optional. Many sites charge nothing, premium ones charge 100-300.

Monthly cancellation rate

Most: 5-10%. Trade associations: 1-3%.

Extra monthly income

$ /mo

Ads, sponsorships, one-off fees, etc.

Projection horizon

Exit Valuation

Your Projection

Based on the numbers and horizon you picked.

Your monthly income by month 12

—

Total Paying Members

—

Total Revenue Generated

—

Exit Valuation

—

at 5× multiplier

These are projections, not guarantees. Real growth varies.

Ready to build the directory that earns this?

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Why recurring revenue matters

One-off sales need new customers every month. Recurring revenue compounds — today's members keep paying tomorrow, next month, and next year.

Directory and membership sites are uniquely suited to recurring revenue because the listing IS the value. The more members you have, the more valuable the network gets.

Predictable income makes growth investments safer
Compounding turns small monthly numbers into large annual ones
Higher business valuation than transaction-based businesses
Members renew automatically — less time selling, more time building

What to plug in for realistic numbers

Pulling numbers from thin air gives you garbage projections. Use the benchmarks below as a starting point, then adjust based on your niche and how aggressive your marketing is.

Most directory owners overestimate growth and underestimate cancellations in year one. It is better to be conservative now and surprise yourself later than to plan around a number you cannot hit.

Year 1 directories: 5-15% monthly growth, 5-10% cancellations
Mature directories (year 3+): 2-5% growth, 3-7% cancellations
Trade associations: lower growth, very low cancellations (1-3%)
Premium membership sites: $99-299/mo price, 4-8% cancellations